The coming years will be characterized by low-cost, Web-based and mobile solutions (apps), which directly addressed the passengers. There are also the further development of loyalty programs with the corresponding direct customer communication as well as direct links (direct connect) between airlines and individual travel agency chains. This contributes to the atomization of the market. Travel managers expect less and less that a central global booking system can provide permanently all services and rates – make that “one stop shopping” in question. Instead, regionally differentiated, simple solutions are required. “The companies want standardized solutions. The provider should see as an opportunity to reduce complexity and to serve our customers”, as VDR President Dirk Gerdom. Approximately 250 business travel planners and providers from the mobility management of sense and nonsense of mobile applications for business have already spoken at the spring.
The formed the basis for a project on which the Committee on technology currently works: a checklist for selecting appropriate apps for travelers. Travel managers can use such tools to prevent the proliferation. Because business travelers use different mobile provider that primarily on the needs of the consumer are aligned and about various loyalty programs in direct contact with service providers. The travelers will make the “transparent customer’, which also increasingly slipping away from the control of the travel manager. The question “Who owns the travelers?” is becoming acute. Direct forms supplant the traditional cooperation between companies and suppliers. Agents and pure intermediaries not acting in these channels, can claim is hard. Intelligent mobility management still puts the focus on the return on investment of a business trip.
This understanding changed away from the pure cost aspect and to qualitative aspects. For simple and recurring business stands in times of eCollaboration better technical infrastructure available. “Even the Hotel industry has recognized this trend and invested in modern, virtual conference technology”, says Gerdom.