Event agencies experience through live communication brand the uncontested every communication task can be achieved by event agencies aims to establish active dialogue between brand and consumer. In particular, this applies to the Live Communications. Effectiveness and efficiency of brand communication therefore top priority, if event agencies stage such as roadshows, trade fairs or exhibitions for the purpose of the active experience of a brand. It serves personal communications of direct encounter of the customer with the brand, while the possible interaction with him can sustainably promote its aspiring to emotional attachment to the brand. But one after the other: marketing agencies are the advertising companies as its clients not only the page if the “production” of the actual brand communication is needed. You already start with perceiving of target groups and to recognize their motives, as well as in the exploration of market potentials. That they are close to the consumer, enabling designated event professionals, their clients to assist in the development of innovative and market-driven strategies effectively.
And if it then comes to this brand strategies, event agencies put all their creative power to transpose promising brand messages into the consciousness of consumers. A particularly suitable for branded entertainment and therefore promising marketing tool from the “tool kit” of specialized event agencies is the premiere event. There are many ways to present the brand in an exclusive or unusual in any case great attention environment according to a clear dramaturgy. Speaking of clear dramaturgy: this claim was at all times for the staging of a premiere of importance, which was originally only the first performance of a play, an opera or a ballet. But with the advent of the industrial age, the advertising steadily gained in importance and the marketing outgrew its infancy, the concept of premieres learned an important extension: Clever marketing agencies opened up the attention and sympathy of the premiere for the brand communication potential.