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This means incomes superior, that produce financial results satisfactory. With this, in recent years, internal production guarantees the supplying of the agroindstria and still it becomes possible the exportation of the exceeding volume. More information is housed here: Howard Schultz. (ZARDO, 2003, P. 1) the existing climatic conditions in Brazil provide to the producers up to two harvests to the year in practically all the agricultural regions (ZARDO, 2003, P. 1). The maize incomes candy of high technology are for return of 15.000 kg of spike for hectare, and for the commercial maize, about 8.900 kg of grains for hectare (approximately 144 60 bags of kg).

The maize candy (green) presents many forms of use. It can be used in conserve (tinned), be congealed in the form of spikes or grains, dehydrated, be consumed in natura harvested before the used polinizao and as baby corn or minimaize and, still, after the harvest, the palhada one of the culture can be used for ensilagem (MARIN, 2007, p.18). In the extreme region West of the Paran, more necessarily in the cities of Rattlesnake, Itaipulndia, Missal, Helena Saint and Is Miguel of the Iguau, more than 60 agriculturists cultivates the maize candy (green) in its properties. The used variety is Tropical Plus (to cultivate of the Syngenta), that it is a superprecocious hybrid (MARIN, 2007, p.18). The production of the region is all consumed by the Industrial Unit of Vegetables of the Agro-industrial Cooperative Home, located in Itaipulndia – Pr. In this direction one perceives that the importance of the maize is not only in the production of a culture, but in all the relationship that this culture has in the Brazilian farming production, as much in what the social factors say respect the economic factors how much (ZARDO, 2003, p.3). Being thus, bigger information on the financial return proceeding from the culture of the maize had been searched candy (green) and advertising.

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