Read Montague

More than half of the participants chose Pepsi. But Pepsi is not leading the market. This caught the attention of Read Montague, specialist in neuroscience, who repeated the experience in 2003 with 67 people, using MRI, and magnetic Resonators, and found that both gaseous would activate the brain reward system. The remarkable thing of this is that, by mentioning the person which was the soda they were taking, other areas of the brain activity detected. In this instance, 75% of the participants expressed their preference for Coca. The brain area whose activation was put in Manifesto by magnetic resonance imaging was the Middle prefrontal cortex, responsible for the control of higher thought.

Montague concluded that brain recapitulaba images and ideas generated by the mark, and this exceeded the quality or the present taste of the product. Specifically stated, that neuroscience detected the difficulty or impossibility by consumers express the emotional reasons that generate their consumption habits, and their reactions to different stimuli in marketing. Click george ezra to learn more. Also remember that consumer decisions are based on subjective sensations, and these feelings are linked to sensory stimuli that are activated at the time of consumption. To define in simple words, Neuromarketing is the application of techniques from neuroscience to marketing stimuli, to understand how the brain is activated before the marketing actions. Stands out with emphasis, that the best application of the Neuromarketing is the prediction of the behaviour of the consumer, which is the biggest challenge facing the marketing, the gap between mind and behavior, allowing you to select the media format that works better, the development of notices that people remember best, and fundamentally how consumers conduct differs from what they tell us the methods used today. Not the slightest doubt as indicated by Wikipedia, which the neuromarketing would improve techniques and advertising resources and help to understand the relationship between the mind and the conduct of the recipient, something that currently can be considered the most important challenge for marketing. However, his detractors criticize that they could manage customer consumption decisions, and that these techniques can be considered invasive to the privacy of individuals, able to reach to orient the personal emotions towards products on the market.

According to Le Monde, this would be the last version of subliminal perception, which would seek to impregnate a brain of advertising unless the person can realize. It is recommended to take into consideration as mentions it, the main instrument used in the neuromarketing are images by functional magnetic resonance imaging (FMRI, by its acronym in English). And thanks to these pioneers have established some conclusions: 1. the purchase is not rational and is derived from unconscious forces. 2 The selection process of a good, service or product is often relatively automatic and drift of habits and other unconscious forces among which gravitate history itself, the personality, the neurophysiological characteristics and the physical and social context that surrounds us. 3. The emotional system (the oldest part of the brain) is the first force that acts on the mental processes, and therefore determines the course of purchasing decisions.

Comments are closed.