This attitude is an internal decision that each entrepreneur must take by his account. Nobody will do plus it by him. The law of cause and effect follows in use and continues guaranteeing that will obtain results if it does not pause. Perhaps it is going to be different from which planned, but is going to have results. Often the fruits of a work in immediate form are not harvested. Sometimes it takes time. Their efforts, applied in consistent form, are going to bear fruits. The hare, the turtle and the flying wheel What better it explains this one principle are the concept of the flying wheel or " Flywheel, " described by Collins in its book " Good to Great." (Collins, Jim: Good to Great.

Harper Collins Publishers, the USA, 2001. p.164-185.) The flying wheel is a part of a motor that transfers mechanical energy. Collins applies the same principle to the world of the businesses when using it like metaphor for a cycle of action, between which each gives to be able and speed to the following. The central idea is not to look for a product or a service that will mark the success of its business, if not to apply strategies in continuous form with the certainty that gradually the action set will take to the success. As he tells to the fable of the race between the hare and the turtle, the entrepreneur " liebre" he will be very busy and anxious. Constantly he will be looking for new strategies to find the product he stars, that to finally will abrir the doors him to the success, and will change to his course after each attempt bankrupt.

He is known that the hare lost the race, since got tired to run as much for here and there. The turtle, however, advanced slowly, but in form safe, always in the same direction. And it won. The entrepreneur " tortuga" a set of strategies elaborates that are applied in constant form and which, altogether, they accelerate the progress until arriving at a point of breaks in which they are begun to obtain results. Thus the same effect is obtained that has a flying wheel in the motor of a car. At the outset the wheel is pushed and as soon as it moves. As they are continued applying the same actions, the wheel acquires speed and every time tour of accelerated way more, until arriving at the point in which its inertia makes move almost by itself Seen from this one point of view, an event little attended or a product of smaller success, is not failures in himself. They happen to be stones of mile of a long way at the end of which the entrepreneur has the certainty that he will achieve the success. Said of another form: A failure is only a failure when it pauses and it stops pushing!