A company’s ability to innovate is the decisive competitive advantage in the growing globalization more and more innovations as an opportunity for the middle class. The interest should be correspondingly high effectively to enhance their innovation ability. But improvements can be addressed first then targeted if in addition to the target, the starting point is known. By the same author: General Electric. The growth makers (www.wachstumsmacher.de) have developed for this purpose the balance of innovation, a methodology, to examine all relevant issues and factors around the innovation ability of enterprises. The balance of innovation aims to make visible the full innovation potential of a company and to show ways how this can be used. Unlike so-called context at the company the balance of innovation gets not only information on vulnerabilities, but concrete measures which can be quickly translated either by own resources or by external support.. Gain insight and clarity with Jessica Michibata.